Buzz Worthy Annual Wedding Trends: Fractional CMO Case Study

As Fractional CMO of luxury British floral brand Blooming Haus, I am often tasked with ideating and producing buzz worthy campaigns that will generate interest among one of our target audiences: wedding planners and people planning a wedding.

Blooming Haus allowed its audience to start planning a wedding day that's even better than the one you could have ever imagined. To place the top wedding trends of 2022 in the context of culture and the world we live in— how we dress, celebrate and socialize; the colors we choose, how we use them and where; what leads and inspires us.⁠ The monthlong series divulged all 22 valuable insights and immersed the audience in a world of luxury wedding couture, leading them to what's coming next. The social series was thought-provoking, relevant and always influential. ⁠


💐 @bloominghaus (luxury florist/stylist)
👗 @cynthiagraftonholt (couture wedding dressmaker)
🍰 @cakesbykrishanthi (luxury cake designer & maker)
✔️ @bychenai (hitched top wedding planner)
💌 @inkandpaper_ldn (luxury wedding stationery)