Fractional CMO Case Study: Exposure in Bloom
Project goal
The Founders asked me to help them increase the awareness of its ongoing partnership with Conde Nast and British Vogue.
Solution
I negotiated Blooming Haus' partnership with British Vogue. The brand provided florals for the Vogue Official BAFTA Afterparty 2023; the brand received signage at the celebrity-studded event and exposure across the Conde Nast network, including brand inclusion in web and print articles, press releases and tagging on social media including Instagram. The floral installation, composed of white roses, rose lilies and baby's breath, met VIP guests as they celebrated another excellent year in film. I directed coverage of the brand's involvement in the event across social media, paid advertising, email and PR.
Results
Record-breaking traffic to the Blooming Haus website, a 350% YOY increase.
325% increase in engagement of boosted posts on Instagram.
Alignment with British Vogue and noteworthy celebrities.
Photography for use on brand social media and website.
Inclusion in social media posts and press releases about the VIP event.
