Valentine's Day eRetail Launch
Luxury Florist - 24K Gilded Roses Collection
Role: Fractional CMO
Project goal
Create a marketing campaign for Valentine's Day that will (1) engage a high net worth audience, (2) showcase luxury skillset of the brand and (3) drive sales of online shop.
Solution
Blooming Haus Gilded Bouquet Valentine’s Day Campaign 2023: Blooming Haus launches the £40,000 “Gilded Bouquet”, the world’s most luxurious Valentine’s arrangement.
For Valentine's Day, we developed a unique limited-edition creation: The 24K Gold Bouquet, which was believed to be the first of its kind and comes after customers requested bigger and bolder arrangements.
Each bouquet contained 200 long-stemmed Heart roses, meticulously chosen at the peak of freshness before being artfully hand-gilded (300 hours) by the Blooming Haus floristry team in 24k gold leaf for the finest finish. Selecting the perfect rose stems and the artisanal gilding process means each arrangement takes over three hundred hours to create.
The arrangements were hand delivered and installed by a white glove service and available exclusively on our website.
We also launched a limited-edition Single Stem, Gilded Heart Rose, majestically accented in 24k gold, to create a gift that signals pure luxury and sophistication.
Results
180% increase in sales YOY.
3x organic web traffic YOY.
Product promotion and buzz across UK press: 22M monthly website views, 12.5M monthly uniques, 250K reach coverage on websites.
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