Iconic NFT Event & Online Auction - Marketing Consultant Case Study
I was Co-Producer for The Iconic NFT Art Exhibit in New York, NY, an interactive, 3D digital installation of NFT artwork from notable artists in the Internet Computer ecosystem. Artists from around the world showcased NFTs in interactive, 3D digital formats for auction online. 100% art sold by the end of night.
Responsibilities: I led set production of IRL auction, managed A/V and carpentry teams, directed distribution of content to PR, hired event staff and produced daily call sheets. 600 influencers in attendance. Curated by Liz Yang from DFINITY Foundation; Creative Director Deryck Todd. Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/47771db2-cd8a-41c1-a0d7-806e3f0b94ee/110221_ICONIC_NFT_ART_SHOW_078.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/0debdddc-0eeb-4f23-a3e9-5ec40358119f/110221_ICONIC_NFT_ART_SHOW_119.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/62fc1d4c-4ed1-4da0-a499-7c7a6d90b652/110221_ICONIC_NFT_ART_SHOW_061.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a671dfaf-b573-4f86-95e3-eb7530c1ce76/110221_ICONIC_NFT_ART_SHOW_132.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3cdc2b90-6c86-4679-bc83-beeaf2a00d98/110221_ICONIC_NFT_ART_SHOW_133.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/cf5b3f52-fec9-4fe2-bd61-d3ecfc62c110/110221_ICONIC_NFT_ART_SHOW_136.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/d0259498-dc40-4ca6-9357-202f2bad3035/110221_ICONIC_NFT_ART_SHOW_101.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/4229d76f-5753-4199-b1ad-273909c77451/110221_ICONIC_NFT_ART_SHOW_198.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/117d2f57-31fe-4fbf-b13e-76a79eea0d7c/110221_ICONIC_NFT_ART_SHOW_050.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/b0d27215-6db1-4605-94e1-b792f7dcb041/110221_ICONIC_NFT_ART_SHOW_051.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/9a8599dd-8cd4-4e4d-af59-4146dcb9d422/110221_ICONIC_NFT_ART_SHOW_052.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/945389df-8396-41e9-9e40-4a267a97629b/110221_ICONIC_NFT_ART_SHOW_057.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c329517b-c9cf-4132-9d7a-0614dc78478f/110221_ICONIC_NFT_ART_SHOW_070.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/ecfc6740-1c62-4dd7-b4d5-4edb489492a5/110221_ICONIC_NFT_ART_SHOW_099.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/7700466b-c73e-4675-9315-b337e48f96d0/110221_ICONIC_NFT_ART_SHOW_103.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/9886b8a0-4f5a-44b5-8146-d11a1104cafc/110221_ICONIC_NFT_ART_SHOW_123.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/40b62bac-f83b-444a-84e5-e5684e6d1d10/110221_ICONIC_NFT_ART_SHOW_125.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c7de883e-f00b-4e4f-9ee9-a3f0e30e7be7/110221_ICONIC_NFT_ART_SHOW_135.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/2f481673-3ef6-4011-84cf-f959d1bbe60e/110221_ICONIC_NFT_ART_SHOW_151.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/d10efd47-8c73-4d95-a91e-ae360086da44/110221_ICONIC_NFT_ART_SHOW_152.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/17b9a2b9-3a5f-4f76-a31b-19e7fdea368c/110221_ICONIC_NFT_ART_SHOW_169.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a32ecf48-b0fc-4b2e-b094-6b6b3a20aaba/110221_ICONIC_NFT_ART_SHOW_181.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3a591268-642a-4e6a-a706-edb7bdf1e91d/110221_ICONIC_NFT_ART_SHOW_183.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/829af7ae-7498-42a6-b791-1b43f5666525/110221_ICONIC_NFT_ART_SHOW_192.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/8be7554c-b88c-4cb2-89fc-6a0b9394c87b/110221_ICONIC_NFT_ART_SHOW_195.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/58535aa7-a16f-474e-9d51-a522a62baa80/110221_ICONIC_NFT_ART_SHOW_197.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/02da4df2-435e-4c29-8a37-24530fef2c68/110221_ICONIC_NFT_ART_SHOW_199.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/2fb533cf-53c9-41fd-bc8e-cf6ff7efa545/110221_ICONIC_NFT_ART_SHOW_204.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3553ff1e-cf66-4ba6-9dfb-e5da76d2d3c2/110221_ICONIC_NFT_ART_SHOW_207.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/980730f4-f46a-4a01-a18f-3b8745ac05cc/110221_ICONIC_NFT_ART_SHOW_211.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c492c22b-098c-450b-be86-59081a63932f/110221_ICONIC_NFT_ART_SHOW_230.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/2f154550-2d0f-4192-b323-8b9d678b925c/110221_ICONIC_NFT_ART_SHOW_238.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a6073722-bf60-4f92-8501-ee5a7a790328/110221_ICONIC_NFT_ART_SHOW_240.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/95da4766-4b0b-4247-89d7-df480835a321/110221_ICONIC_NFT_ART_SHOW_248.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/828ae971-8542-417c-ad06-611e48b12031/110221_ICONIC_NFT_ART_SHOW_268.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/898a1daa-b12d-41ba-9722-dcc344a75c1c/110221_ICONIC_NFT_ART_SHOW_273.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/af23dafa-ceb4-424e-8f59-284ea15096ba/110221_ICONIC_NFT_ART_SHOW_277.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3de43d7d-9c17-497c-81bb-a0f41ee323c3/110221_ICONIC_NFT_ART_SHOW_278.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/ef5193a5-de99-4a71-b08c-1bd4bf1293fb/110221_ICONIC_NFT_ART_SHOW_226.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/76be3053-5d80-4908-83f2-fc9944880392/110221_ICONIC_NFT_ART_SHOW_251.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e0dfb951-360e-44bf-b2a4-bbf3b9622ee3/110221_ICONIC_NFT_ART_SHOW_262.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/ab0fb945-5f25-4620-a1ae-f234e36c97fe/110221_ICONIC_NFT_ART_SHOW_107.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/f65d77aa-e040-499a-a527-83653d4beb25/110221_ICONIC_NFT_ART_SHOW_165.jpg)
Photographer Krista Schlueter.
![Photographer Krista Schlueter.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/def5d155-f506-43f6-99e5-ab5896af6a54/110221_ICONIC_NFT_ART_SHOW_271.jpg)
Photographer Krista Schlueter.
Behind the scenes…
![IMG_3962.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3e6eff6a-f55d-4156-9dc9-ed375d94453e/IMG_3962.jpg)
![IMG_3963.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/cf7137ec-bc1d-4449-b7c0-779a3eb97ab3/IMG_3963.jpg)
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![IMG_3875.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/54f9c90a-7145-4f2d-8a0c-b2eceef51b44/IMG_3875.jpg)
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![IMG_3878.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/ab36f0ea-bcbb-48ec-9675-6af6fa40f527/IMG_3878.jpg)
![IMG_3879.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/bb35aeda-68ff-4fa3-a9bd-cd3ed4206c21/IMG_3879.jpg)
![IMG_3880.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/009d7083-cfd9-4071-9e11-f31f1b1fab82/IMG_3880.jpg)
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![IMG_3882.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/4b3c6021-d94d-4662-b460-7a10c24d0382/IMG_3882.jpg)
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![IMG_3972.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/eef49ce2-5619-4117-8228-b9ec174b12a7/IMG_3972.jpg)
![IMG_3976.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c5d749e3-b398-4187-a1e1-46b586e9f2d8/IMG_3976.jpg)
![IMG_3977.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e6c709b5-2470-452e-ae55-718357afaa4f/IMG_3977.jpg)
![IMG_3978.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/247230c4-0429-475c-8ee0-083d8213fcf5/IMG_3978.jpg)
![IMG_3979.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a8cbb4df-a922-4cf7-b7b5-d8059a3994a8/IMG_3979.jpg)
![IMG_3980.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/fec32ec9-5270-4549-8dab-48c690f6db5f/IMG_3980.jpg)
![IMG_3981.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/712f0b8d-48e6-47d2-b963-66fa6bcb82b2/IMG_3981.jpg)
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![IMG_3987.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/bc5a2e96-5ade-4f93-917f-17be4d8ca56f/IMG_3987.jpg)
![IMG_3988.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/8e138ba7-59b8-406c-bc69-5dd8228de0aa/IMG_3988.jpg)
![IMG_3989.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e6863f86-4ef8-4846-b420-2295fbd27e64/IMG_3989.jpg)
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![IMG_3995.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/aa17291b-987b-44b2-a7fa-e4d5978bc296/IMG_3995.jpg)