Playboy Global Launch – Art Basel Miami: Marketing Consultant Case Study
Cardi B Launch Event (1 of 3)
I provided field production for the Playboy event celebrating Cardi B as its first Creative Director. I directed talent bookings, photographer shoots and videographer crews. I coordinated ground transportation and accommodations. I also managed on-site production assistants.
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/af7dfd8a-bf25-4bb4-aef6-c9b391dbab31/merlin_198761529_015fb4cf-b443-4cf5-b267-b36290b13fa5-superJumbo2.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/28d6d94a-d7f6-468c-8b02-438352636ff1/69e0ee7c-4451-4c68-8eff-6c6a1c098e82-bfa_33605_45883075.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/cb0b2d70-0852-4133-94ca-0c9d64ae6ac4/merlin_198761568_c83e570b-f352-446b-965a-a4184d1e74a6-superJumbo.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/30ebac8b-2538-4d87-8f34-0db2bdb90b0e/01117235-516c-4056-86fa-6cf4ea824255-bfa_33605_45838194.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a86d7b73-cb9b-4a6b-a475-dd975372b02a/merlin_198761541_e67bf388-7bd9-47ea-af19-9142b22e579c-superJumbo.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/66d0a1cb-17e5-435a-baa2-bf0147661c7b/3346c197-82f0-4d90-8926-025822d7d5bf-bfa_33605_45838895.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/1bebd740-fbe6-412a-a5ce-1d1ed082eca0/c9284bd2-96b1-4984-af3a-a2df5bd2df81-bfa_33605_45837035.jpg)
Calla Kessler for The New York Times.
![Calla Kessler for The New York Times.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/8e16a3a9-fad0-4a01-8839-dd0769511aa3/f771f6a0-562e-44e9-b08e-a00e659d0dba-bfa_33605_45839095.jpg)
Calla Kessler for The New York Times.
Playboy – Centerfold Launch Party (2 of 3)
I was a Producer for a video series for Centerfold, Playboy’s new platform for creative freedom, artistic expression and sex positivity. I booked and managed video production crews, PR agencies and talent teams. I also directed security team and venue management for all production activities.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e92ec6e7-b89c-49dd-b4ae-48a5712e86eb/Copy+of+BFA_33708_4590550.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/f7b977e5-5c09-4259-adca-dc32eab138f7/Copy+of+BFA_33708_4590478.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c1ac219e-dc16-4b88-be3b-3d6c6c0d0ddf/Copy+of+BFA_33708_4590543.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/1f0a83f0-ec3d-4eb0-bd7e-73530858ec5e/Copy+of+BFA_33708_4590476.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/9f51dc09-c8d3-4e82-9b35-b070124ef500/Copy+of+BFA_33708_4590470%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/cf31e07f-019c-4ef7-9532-e72396ca8528/Copy+of+BFA_33708_4590473.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/546b4c46-e0c0-43cc-9c87-d617fb304f48/Copy+of+BFA_33708_4590458%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/a9cbf3f7-f588-418a-ae52-e188951e56c5/Copy+of+BFA_33708_4590466%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/3fd09bfb-a9ba-4c83-a130-a18df1d28549/Copy+of+BFA_33708_4590519.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e9ec01e6-9985-46a3-9267-bdcd0714da6e/Copy+of+BFA_33708_4590504%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/d0d28f0f-e952-4bb8-8ce0-004c31473a45/Copy+of+BFA_33708_4590467%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/f19faa57-6871-4ff5-a91a-407670327f0a/Copy+of+BFA_33708_4590468.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/aff41c83-d68d-4b54-adb9-4d7f91cb1a0a/Copy+of+BFA_33708_4590471%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/87cc1c2d-d94e-4f08-bffd-c26385b0c2b3/Copy+of+BFA_33708_4590457%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/c64b911e-2c09-40f3-8a6e-3f65faaa1c65/Copy+of+BFA_33708_4591524.jpeg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/1b8c998a-e3fa-458a-a058-317a00432c19/Copy+of+BFA_33708_4590472.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/7f5414ed-d74a-47a0-96b0-edf14e2c43b9/Copy+of+BFA_33708_4590475%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/f1d9dc83-e4c7-4964-9871-04fe97bd5449/Copy+of+BFA_33708_4590507.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/2c53aed9-259a-4e8d-9e19-8f4e1cd469bc/Copy+of+BFA_33708_4590477.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/e3808ac3-c076-42d8-bcb1-0bf19a41cce6/Copy+of+BFA_33708_4590498.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/641d213b-786e-4a06-977d-6e06cfc34799/Copy+of+BFA_33708_4590479%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/288081cf-bccd-4008-997f-1cf012ad35e6/Copy+of+BFA_33708_4590481%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/fd66dafa-ad51-4920-aac6-fd049310d5d9/Copy+of+BFA_33708_4590488%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/89652f9b-41c9-4c7e-a1fb-ec1a62f23893/Copy+of+BFA_33708_4590489%281%29.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/8045bc18-4eed-4468-a5c3-849b52ac61f2/Copy+of+BFA_33708_4590503.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/6d127b31-c68d-4faf-8c74-8844f18ced03/Copy+of+BFA_33708_4590512.jpg)
Marc Patrick for BFA.com.
![Marc Patrick for BFA.com.](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/fa4259d8-9f09-45b1-944e-00c76d8416ea/Copy+of+BFA_33708_4590516.jpg)
Marc Patrick for BFA.com.
Bad Bunny Photo Shoot (3 of 3)
Big Bunny is the new luxury private jet and apparel line, created in partnership with Creative Directors Philippa Price and Pilar Zeta. I provided field production, crew management and artist booking for Playboy’s official Big Bunny photo shoot.
![70268894-5E8B-4D43-BCC2-7578A29AD11B.jpg](https://images.squarespace-cdn.com/content/v1/5e3362aeae328e51f7c17f5e/1677527917380-820O50TMYH9WFSC003QP/70268894-5E8B-4D43-BCC2-7578A29AD11B.jpg)
Press Coverage