Nonprofit Fundraising Ad - Marketing Consultant Case Study

I am Executive Producer of A Mother’s Story: Ebony Battles.  In 2020, Ebony Battles of Brooklyn went to a George Floyd rally with her two daughters, and one – a mere 90 pounds – was tackled to the ground and arrested.  Good Call NYC, a 24-hour arrest support hotline, was there to help reconnect mother and child the same day.  I authored an agency RFP, vetting production companies and hired a team to produce content.  Negotiated costs and videographer release and rights.  Produced the video shoots with talent.  Authored ad copy and directed post-production.  Managed distribution of promo content via PR and online.

Director Najua Ward and Producer Vince Chang.