Role: Vice President, Integrated Marketing, Here Media (The Advocate Magazine)

Real people, real financial advice for changing times.

Wells Fargo & The Advocate partnered to provide timely  financial guidance specific to the LGBT community via  digital video series, “The Advocate Money Minute.”

The political, legal and social landscape surrounding LGBT financial circumstances changes each year, and  Money Minute provides guidance so LGBTQIA+ men and  women and keep up. Each episode provides financial guidance from Wells Fargo advisors tailored to the LGBTQIA+ experience.

Each episode introduces us to the LGBTQIA+ people and committed couples who need advice from a financial expert. Wells Fargo is there to help.

Results

• 1M digital impressions

• 30,000 organic views

• 40% increase in web traffic to Wells Fargo LGBTQIA+ initiative page